Go Big, Give Blue
Go Big, Give Blue elevates student voices, builds awareness of campus clubs and organizations, and offers an opportunity to support student-led impact.
ApplyProposal Deadline: February 8
Other Important DatesWhether your student organization focuses on leadership, academics, culture, competition, service, professional development, or campus involvement, Go Big, Give Blue is your chance to share your story, increase visibility, and raise support for your work.
What is Go Big, Give Blue?
Go Big, Give Blue is a two-week social media campaign taking place March 2–13, 2026, featuring SDSU student clubs and organizations.
Student organizations will have the opportunity to showcase their group by creating and sharing short videos and stories. SDSU Alumni & Foundation and the Jackrabbit Philanthropy Center (JPC) will then amplify and spotlight this content across our channels to highlight:
- who you are
- what you do
- the impact you make
Supporters can give directly to participating organizations through their Rabbit Raisers crowdfunding projects, where each group will have a campaign page to share their story, include a video, and accept gifts.
Why Participate?
By taking part in Go Big, Give Blue, your organization has the opportunity to:
By sharing your video through your organization’s own social media channels, you also have the opportunity to be featured across SDSU Alumni & Foundation and JPC social media, increasing awareness of your group and the impact you make. Organizations that are most successful during Go Big, Give Blue stay engaged throughout the two-week campaign by sharing more than once. This can include additional posts, reminders, behind-the-scenes updates, and encouraging members to reshare and support your giving link.
Participating organizations will have the chance to raise funds during their two-week campaign through their Rabbit Raisers page.
To help jump-start support, Go Big, Give Blue includes campaign incentives to encourage participation and early giving.
Gift Incentives
During Go Big, Give Blue, donors can help participating organizations unlock additional support through:
- $1 for $1 match, up to $5,000 total across all participating organizations
- Matching opportunity is capped at $100 per transaction
- Top club or organization by total dollars raised receives an additional $250
- Top club or organization by number of donors receives an additional $250
What Should Your Organization Highlight?
To help make each spotlight meaningful and consistent, we ask each participating group to focus on one of the following:
- A community nonprofit you already partner with
- A service activity your organization participates in
- A real-world issue your group addresses
(A “real-world issue” can be any need your organization helps address, such as leadership development, student success, wellness, career readiness, community connection, or building awareness around a topic related to your mission.)
This helps alumni, donors, and the community understand the mission behind your organization and how financial support can help expand that work.
Your Organization's Video
Your organization's video will be used in two ways: on your Rabbit Raisers giving page and as social media content for your team to post.
Expectations
- Student organizations are encouraged to take the lead in recording their videos. Your video does not need to be professionally produced; short, authentic videos filmed on a phone are ideal.
- If your group needs help getting started, SDSU Alumni & Foundation’s JPC students may be available to assist with recording, depending on availability.
- Creativity is encouraged. Organizations are welcome to be creative in how they tell their story and make the video their own.
Video Guidelines
- 45–90 seconds long
- filmed in horizontal format
- recorded on a phone (Simple and authentic is perfect!)
Video Prompts (Please include all four)
- Who are you and what organization are you representing?
- What does your club/organization do?
- Which focus area are you highlighting (nonprofit partner, service activity, or real-world issue), and why is it important?
- How does support help your organization, and what would it make possible?
How Content Will Be Shared
To maximize reach and ensure consistency across the campaign, content will be shared in two steps:
Student organizations will record their video and submit it to the SDSU Alumni & Foundation for review prior to posting. This allows our team to confirm that content is campaign-ready and aligned with Go Big, Give Blue guidelines.
Once approved, student groups will post their video to their own social media platforms during the campaign. The JPC will then reshare and amplify the video across our channels to:
- increase visibility for student organizations
- elevate awareness of student-led impact at SDSU
- expand reach through alumni and donor networks
Organizations are encouraged to continue sharing and resharing content throughout the two-week campaign. The more your group shares, the more opportunities there are for additional visibility and amplification.
SDSU Alumni & Foundation will also promote Go Big, Give Blue through our social media and email communications, increasing awareness of the campaign and providing opportunities for alumni, donors, and the community to support participating groups.
Ready to Participate?
To be considered for Go Big, Give Blue, student groups must complete a short application sharing basic information about their organization and how funds would be used if supporters give during the campaign.
Questions?
If you have questions about Go Big, Give Blue, video guidelines, or Rabbit Raisers, please contact Jenna Nelson.
